PlayMonster Brings ‘Bluey’ License to New Toys

New toys bring “Bluey” to life through art.
License Global

February 9, 2022

Packaging of both of the new Bluey toys.
PlayMonster

New toys bring “Bluey” to life through art.  

“Bluey” will be coming to new brands this year, as PlayMonster announces a strategic licensing agreement with BBC Studios.  

New products will include Hasbro's Spirograph Cyclex Studio and Cyclex Clips, and 9 Story Brands’ Colorforms box and travel toy sets.  

PlayMonster products featuring the “Bluey” license will be widely available across retail later this year.  

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