License Global
February 9, 2022
PlayMonster
New toys bring “Bluey” to life through art.
“Bluey” will be coming to new brands this year, as PlayMonster announces a strategic licensing agreement with BBC Studios.
New products will include Hasbro's Spirograph Cyclex Studio and Cyclex Clips, and 9 Story Brands’ Colorforms box and travel toy sets.
PlayMonster products featuring the “Bluey” license will be widely available across retail later this year.
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