The four-year deal will see a themed Peppa Pig area created within the park with new attractions for 2015, including a water play area, a playground area, a fully interactive tour of the family’s two-story home and a themed area for photographs. An additional five attractions will be added throughout 2016 and 2017.
Facilitated by the brand’s agents, ETS Italy and Spanish-based El Ocho, the announcement follows a successful program of meet-and-greet Peppa Pig appearances at Leolandia.
“We are very excited by the huge response to Peppa in Italy, which is proving to be one of our strongest European territories, despite Peppa being relatively new to the market there with a 2013 launch,” says Andrew Carley, head of global licensing, eOne. “Leolandia is one of the premier theme parks in Italy, and we are extremely proud to be opening up Peppa’s house and giving Italian fans a chance to join her
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