Dogtopia, a daycare, spa and boarding house for dogs, has partnered with Peanuts to celebrate the comic strip’s 70^th anniversary.

Dogtopia will celebrate the milestone yearround with a series of initiatives and events in more than 130 Dogtopia daycares all focused around four-legged activities. Dogtopia dogs will be able to enjoy a Snoopy birthday party and participate in a Snoopy lookalike contest, as well as  other activities planned for the anniversary celebration.

“We are honored to work alongside Peanuts to celebrate all the attributes that Snoopy and our daycare dogs represent – silliness, adventure, warmth, humor, joy and friendship,” says Neil Gill, chief executive officer and president, Dogtopia. “We look forward to a fun-filled year of initiatives to bring the spirit of Peanuts and Snoopy into our daycare centers.”

Snoopy will be making appearances on Dogtopia’s social media pages, website and in daycare centers. The launch will begin on Valentine’s Day at Dogtopia daycares across the U.S. and Canada.

“At the center of the Peanuts comic strip is the relationship between Charlie Brown and Snoopy. The love and care they show one another are two of the many themes that are engrained in the brand,” says Lindsay Martinez, senior vice president, North American licensing and partnerships, Peanuts Worldwide. “As we continue to expand the Peanuts pet category, aligning with partners such as Dogtopia, who share these same core values is a key focus for us.”