“Nature Cat” toy line will debut with plush in the latter half of 2017.

Spiffy Pictures has named Tomy International as the master toy licensee for its animated PBS Kids series “Nature Cat.”

As master toy licensee, Tomy will develop products in categories including plush, figures, play sets and role play for mass and specialty retailers.

Additionally, Tomy will join children’s soft goods licensee Komar in launching “Nature Cat” products across the U.S.

“Tomy is thrilled to be partnering with Spiffy Pictures to develop a toy line that brings ‘Nature Cat’ to life for kids,” says Sarah Moen, senior marketing director, Tomy. “The show is smart, educational and incredibly funny; while encouraging kids to get outside and explore nature. Tomy is excited to develop a well-rounded toy line that embraces these aspects of ‘Nature Cat,’ while equipping and inspiring curious kids to step into their own backyards for fun-filled adventures.”

The “Nature Cat” toy line will debut with plush in the latter half of 2017.

“We are excited to be working with the talented Tomy team and look forward to having them apply their quality, attention-to-detail to bring ‘Nature Cat’s’ signature characters and adventures to life across a wide variety of toy categories,” says Scott Scornavacco, vice president, business affairs, Spiffy Pictures. “We appreciate Tomy’s long history of brining iconic branded properties to life through plush, figures, play sets and role play, and are thrilled with their vision of what that looks like for ‘Nature Cat.’”