PBS International Partners with Brands & Rights 360

Deal will expand global presence in kids’ markets.

License Global

May 23, 2024

2 Min Read
PBS International logo
PBS International logoPBS International

PBS International, the global distribution and co-production arm of PBS Distribution, has announced a strategic partnership with Madrid-based marketing and commercial company, Brands & Rights 360. In a unified effort, Brands & Rights 360 will collaborate with PBS International’s recently restructured children’s sales team, which includes Andrea Burton, Jamie Shata and Sabrina Hall Aguirre, to serve as the sales agent for PBS KIDS content.

As part of this partnership, Brands & Rights 360 will work with international broadcasters, leveraging its extensive network and expertise in the industry to maximize the reach and impact of PBS KIDS content, which includes shows Arthur, Lyla in the Loop and Elinor Wonders Why. With a shared dedication to delivering high-quality programming, PBS International and Brands & Rights 360 are introducing PBS KIDS shows to broadcasters in new territories, ensuring more children and families worldwide can enjoy enriched content.

“We are thrilled to welcome Brands & Rights 360 to our international sales team for PBS KIDS content,” says Andrea Downing, president, PBS Distribution. “Their deep understanding of the global kids’ market and proven track record of success make them an ideal partner.”

Brands & Rights 360 is known for its selective approach to partnerships. It takes on a few carefully chosen, high-quality and diverse animation and live-action titles and brands with strong potential in the international market. This aligns perfectly with PBS International’s commitment to delivering content that not only entertains but also educates and inspires young minds.

“We are delighted to work with PBS International to distribute their high-quality and award-winning children’s programming,” says Ignacio (Iñaki) Orive, president, Brands & Rights 360. “We look forward to bringing the wonderful PBS KIDS titles to many more international linear channels and digital platforms to reach families worldwide.”

This partnership comes amid growing demand for premium children’s content across global markets. Families are increasingly seeking programming that combines entertainment with educational value.

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License Global

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