“As NFTs surge, we think it is important to give those collectors who are Barça fans an opportunity to own a piece of the club’s history,” says Guy Elhanani, chief executive officer, Ownix. “This new and exciting asset class allows collectors to own things that weren’t possible to own before, and we’re thrilled to offer sports fans an opportunity to spearhead the movement. Our mission is to bring customers to purchase NFTs not simply for marketing them further onwards, but for the pleasure and pride of owning a piece of club history.”
Barça has a very large fanbase around the world and leads the way in the digital domain with over 400 million followers in social networks,”
Meet FC Barcelona at Brand Licensing Europe –Register Now!
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.