New e-commerce site features products from the Leicester Square flagship.

Nickelodeon and Viacom Consumer Products and its partner Entertainment Retail Enterprises have opened an online storefront for the Nickelodeon Store in Leicester Square.

The Nickelodeon Store Leicester Square is the entertainment brand's first-ever flagship retail location and has welcomed more than 50,000 visitors since opening May 30. Now fans across the U.K. and the EU will have access to the exclusive product offerings online at NickelodeonStore.co.uk.

The online Nickelodeon store features more than 300 exclusive product lines for fans of all ages including toys, apparel, stationery and homewares featuring brands such as "SpongeBob SquarePants," "Teenage Mutant Ninja Turtles," "Dora the Explorer" and "Bubble Guppies."

As with the Nickelodeon Store Leicester Square, the online Nickelodeon Store is owned and operated by Entertainment Retailer Limited, a sdivision of Entertainment Retail Enterprises.

“It is important that Nickelodeon and its properties are available wherever our audience wants them," says Marianne James, vice president, consumer products, the U.K. and Ireland, and European retail sales and marketing ,Viacom International Media Networks. "The Nickelodeon UK online store is integral in helping us serve our fans and I am sure that as well as providing an exciting commercial opportunity in its own right, the site will also be great promotional tool for the store itself.”