Firefly Brand Managementhas secured new licensing partners for Bob Ross, the late host of “The Joy of Painting” television series.

Partners added to the Bob Ross roster include Super Impulse for a talking keychain; Briefly Stated for adult sleepwear and underwear; Ripple Junction for men’s and junior’s sweaters, woven shirts, jackets, cut and sew apparel, swimwear, headwear, bags, wall art, patches, enamel pins and lanyards; Loose Change Gamesfor a game app; NECA for head knockers, body knockers and scalers and Underboss for loungewear, sleepwear sets, sleep shirts/dress, board shorts, boxer shorts, intimates, leggings, adult onesies and swimwear.

“Bob Ross is a brand that inspires a contemporary cult following and to so many is just simply fun,” says Cynthia Modders, chief executive officer, Firefly Brand Management. “We have been delighted by the brand’s outstanding success and thrilled by the reception the products have had with new and young fans alike. Bob Ross Chia Pets, Bob Ross waffle irons, Bob Ross Funko pop figures and Bob Ross toasters are among many of the items that were quite a hit with today’s consumers. We are so excited to have these new partners join in the continued success of the brand and look forward to establishing many more new partners in the future.”