Firefly Brand Management has secured new licensing partners for Bob Ross, the late host of “The Joy of Painting” television series.

License Global

March 13, 2019

1 Min Read

Firefly Brand Managementhas secured new licensing partners for Bob Ross, the late host of “The Joy of Painting” television series.

Partners added to the Bob Ross roster include Super Impulse for a talking keychain; Briefly Stated for adult sleepwear and underwear; Ripple Junction for men’s and junior’s sweaters, woven shirts, jackets, cut and sew apparel, swimwear, headwear, bags, wall art, patches, enamel pins and lanyards; Loose Change Gamesfor a game app; NECA for head knockers, body knockers and scalers and Underboss for loungewear, sleepwear sets, sleep shirts/dress, board shorts, boxer shorts, intimates, leggings, adult onesies and swimwear.

“Bob Ross is a brand that inspires a contemporary cult following and to so many is just simply fun,” says Cynthia Modders, chief executive officer, Firefly Brand Management. “We have been delighted by the brand’s outstanding success and thrilled by the reception the products have had with new and young fans alike. Bob Ross Chia Pets, Bob Ross waffle irons, Bob Ross Funko pop figures and Bob Ross toasters are among many of the items that were quite a hit with today’s consumers. We are so excited to have these new partners join in the continued success of the brand and look forward to establishing many more new partners in the future.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like