Nelvana Appoints Merchandising Agency for MGA Entertainment in Canada

The new partnership sees Nelvana representing MGA’s franchises L.O.L. Surprise!, Bratz, Rainbow High, Little Tikes and MGA’s miniverse.

License Global, Content Editor

May 28, 2024

1 Min Read
MGA Entertainment, Nelvana
MGA EntertainmentNelvana

Corus Entertainment’s Nelvana, an international producer, distributor and licensor of children’s animated and live-action content, has announced its new licensing agreement with MGA Entertainment.

As its licensing agent in Canada, Nelvana will handle all consumer products licensing, marketing and retail support in Canada, outside of toys, for MGA’s household name brands such as the award-winning L.O.L. Surprise!, Bratz, Rainbow High, Little Tikes and MGA’s Miniverse.

“Our Nelvana licensing team has experienced impressive success growing brands through Canadian licensing and retail programs and we are delighted to welcome MGA Entertainment’s juggernaut brands to our portfolio,” says Carly Slack, director, licensing, retail & marketing, Nelvana. “MGA is a master of innovation, creating acclaimed brands such as L.O.L. Surprise!, Bratz, and Rainbow High, rebuilding beloved Little Tikes, and launching new properties such as MGA’s Miniverse. We’re really excited to work together and find new and creative ways to further brand affinity among fans in Canada.”

“We are proud to partner with Nelvana as our exclusive licensing agent to help bring our brands to more fans across Canada,” says Mindy Puente-Escalera, senior vice president, global licensing, MGA Entertainment. “Their more than 50 years of experience in children’s entertainment internationally combined with our globally loved, award-winning brands, will grow our brands across categories beyond toys in the country.”

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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