Nelvana Appoints Merchandising Agency for MGA Entertainment in Canada

Corus Entertainment’s Nelvana, an international producer, distributor and licensor of children’s animated and live-action content, has announced its new licensing agreement with MGA Entertainment.

As its licensing agent in Canada, Nelvana will handle all consumer products licensing, marketing and retail support in Canada, outside of toys, for MGA’s household name brands such as the award-winning L.O.L. Surprise!, Bratz, Rainbow High, Little Tikes and MGA’s Miniverse.

“Our Nelvana licensing team has experienced impressive success growing brands through Canadian licensing and retail programs and we are delighted to welcome MGA Entertainment’s juggernaut brands to our portfolio,” says Carly Slack, director, licensing, retail & marketing, Nelvana. “MGA is a master of innovation, creating acclaimed brands such as L.O.L. Surprise!, Bratz, and Rainbow High, rebuilding beloved Little Tikes, and launching new properties such as MGA’s Miniverse. We’re really excited to work together and find new and creative ways to further brand affinity among fans in Canada.”

“We are proud to partner with Nelvana as our exclusive licensing agent to help bring our brands to more fans across Canada,” says Mindy Puente-Escalera, senior vice president, global licensing, MGA Entertainment. “Their more than 50 years of experience in children’s entertainment internationally combined with our globally loved, award-winning brands, will grow our brands across categories beyond toys in the country.”