My Gym to Feature Chuggington


Anchor Bay Entertainment has partnered with the children’s fitness center My Gym for a new cross-promotion featuring the kids’ series “Chuggington.”

Created to celebrate both My Gym’s 30th anniversary and the release of the newest Chuggington DVD from Anchor Bay, the promotion will start this month and extend through September at close to 160 My Gym locations across the U.S.

Participating gyms will feature colorful Chuggington window clings and counter cards with coupons for the new DVD, “Chug Patrol: Ready to Rescue.” Young gym-goers will receive Chuggington sticker sheets after each class and the “Chuggington” theme song will be integrated into classes.

Anchor Bay will highlight My Gym with full-panel inserts in the packaging of all “Chug Patrol: Ready to Rescue” DVDs.