Mercis, 6Sales and Big Tent Entertainment have tapped The Orchard to distribute the new, full-length feature film Miffy The Movie.

The deal includes theatrical, video-on-demand and DVD distribution in both North America and the U.K.

Miffy The Movie is a 70-minute animated film targeted to 3- to 6-year-olds that follows Miffy on a treasure hunt throughout a zoo.

As part of the agreement, The Orchard will also develop a new English Miffy YouTube channel, which will the entire library of Miffy TV episodes, along with music and other content for Miffy fans of all ages.

“We are thrilled that all Miffy TV episodes will soon be available to fans through YouTube,” says Marja Kerkhof, managing director, Mercis. “We are also looking forward to the distribution of Miffy The Movie in North America and the U.K., as it will build brand awareness and expand Miffy’s global fan base further.”