Media I.M. Signs ‘Sunny Bunnies’ Licensing Deal with TelevisaUnivision

Media I.M., a London-based content distribution company that specializes in animation and family entertainment, has closed a three-year agency agreement with TelevisaUnivision consumer product’s agency for its preschool property, Sunny Bunnies. The agreement follows the acquisition of the first six seasons of “Sunny Bunnies” on TelevisaUnivision’s Canal 5. 

Under the deal, TelevisaUnivision Licensing will initially focus on key L&M merchandising categories, including toys, publishing, back-to-school and apparel. 

“We are looking forward to working with TelevisaUnivision’s consumer products team to create a licensing program to enhance the Sunny Bunnies brand in Mexico,” says Gavin Metcalfe, brand licensing director, Media I.M. “Driven by delightful storytelling and loveable characters, the Sunny Bunnies brand lends itself very well to merchandising – with their colorful characters already featuring in magazines, publishing, apparel and feature plush (among others) in many territories around the world. We’re sure Mexican kids and families will embrace the new range of Sunny Bunnies products when they launch next year!” 

The Sunny Bunnies L&M strategy continues to roll out worldwide. The TelevisaUnivision agreement follows the announcement in June that Media I.M. is collaborating with Dubai-based FanMania on a range of branded apparel, footwear, fashion bags and accessories. Starting later this year, FanMania will roll out its consumer products in Algeria, Bahrain, Egypt, Jordan, Kuwait, Libya, Moroco, Oman, Qatar, Saudi Arabia, Tunisia, UAE and Yeman. 

Related:'Sunny Bunnies' Launch Educational Sub-Brand

Media I.M. also has L&M and brand extension relationships in place with, among others, Redan U.K. for magazines; Dreamscape Media for digital and physical distribution via multiple channels, including libraries; Chouette for activity books; Posh Paws for plush toys; Misirli, Hotsprings and Poetic Brands for apparel and Yoto Play for songs on Yoto players and platforms.