Media I.M. Secures ‘Sunny Bunnies’ Apparel Deals for ANZ

Media I.M. Incorporated, a London-based content distribution company specializing in animation and family entertainment, has signed apparel deals in Australia for “Sunny Bunnies.”  

Media I.M. has also signed a two-year pact with fashion apparel company, Hot Springs, for “Sunny Bunnies”-branded outerwear. The deal includes T-shirts, shorts, dresses, tops, sleepwear and swimwear for infants, toddlers and babies, which it will distribute across Australia and New Zealand. The agreement covers all retail, including e-commerce and grocery. The first retail launch has already been confirmed with Australia’s Best & Less chain for a range of sleepwear to launch next year.  

In addition, under a deal with toy and gift company, Jasnor, toy manufacturer Posh Paws' appointed distributor in Australia and New Zealand, the “Sunny Bunnies” range of plush toys will be available in Australian stores to coincide with the apparel launch. 

“The fact that Australia's leading apparel licensee, Hotsprings, has agreed to create a first-to-market range through retail giants, Best & Less, in sleepwear and outerwear confirms the strength of the ‘Sunny Bunnies’ brand,” says Gavin Metcalfe, brand licensing director, Media I.M. “And appropriately, the new apparel range, augmented by Posh Paws’ super-cute feature plush toys, will launch at Easter 2023. Move over Easter Bunny – it’s a ‘Sunny Bunnies’ takeover

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