‘Sunny Bunnies’ Joins Poetic Brands Portfolio

Apparel licensee Poetic Brands has partnered with animation property “Sunny Bunnies" to expand its preschool offering with a collection of daywear and outerwear based on the characters.  

Launched originally in 2015 on YouTube, then picked up by Disney Channel, Disney Junior and DisneyNOW in the U.S., the preschool animation now airs in more than 160 countries. There are now six seasons of “Sunny Bunnies,” plus new “Sing Along” songs coming later this year 

“'Sunny Bunnies' is a great addition to our preschool portfolio,” says Anne Bradford, commercial director, Poetic Brands. The popular characters are bright, colorful and happy and will work well across our daywear and outerwear collections. The brand is understandably popular with little ones as it brings colorful fun and positivity with every episode.”  

“We are delighted to be adding Poetic Brands to our growing portfolio of top-class partners who recognize the potential of the brand,” says Gavin Metcalfe, brand licensing director, Media IM. “We can’t wait to see their lines ‘light up’ retail and on-line stores in the near future.”