Mattel Announces Uno Game Show

The Gurin Company will offer both half-hour and hour-long formats of the game show.

“The Uno brand’s goal is to be everywhere fans are from the beloved card game to online play to mobile,” says Stephanie Cota, senior vice president global marketing, games, Mattel. “We are looking forward to creating a highly entertaining and engaging show that incorporates competition and prizing anchored in our Uno mantra of ‘Fast Fun for Everyone.’”

“Uno: The Game Show” transforms the popular card game into a fast-paced TV competition in which players match colors, numbers and wits for a shot at a cash prize–$100,000 in the half-hour daily game show and $1 million for the hour-long primetime version.

“‘Uno: The Game Show’ builds on the traditional card game and combines the potential for big money with a fast-paced elimination competition, cool prizes, fun Q&A and, of course, strategy and comedy. The show