Brand-new commemorative products coming for the franchise’s aficionados.

License Global

May 19, 2021

2 Min Read

An all-new collection paying homage to “Earth’s Mightiest Heroes” of the Marvel Cinematic Universe (MCU) is hitting retailers around the world this summer. The exclusive Infinity Saga range of products comes to our universe with new Avengers, Spider-Man and Guardians-inspired toys, collectibles, apparel, publishing, home décor, in-home entertainment and more.

“Seeing how, over the past decade, the Infinity Saga has inspired a generation of fans with super-heroic stories and aspirational characters the world has come to admire and love has been a dream come true,” says Kevin Feige, president, Marvel Studios and chief creative officer, Marvel. “Our Infinity Saga collection masterfully celebrates these heroes, unforgettable moments, trials and tribulations of the most storied journeys in cinematic history and allows fans to be able to bring these treasured memories home to celebrate our shared history like never before.” 

The Infinity Saga collection will consist of a multi-year program and will support the first three phases in the MCU, which consisted of 23 films.

“Now, more than ever, we’re focused on ensuring our fans see themselves reflected in the stories and products that we create, and nobody does this better than Marvel,” Paul Gitter, senior vice president, Marvel Licensing exclusively told License Global. “The Infinity Saga collection is an action-packed portfolio that is a great example of how we’re utilizing beloved stories and characters to deliver even more ways for fans to collect, play and connect with their favorite Marvel superheroes.”

Infinity Saga product highlights include a cross-category merchandise lineup spanning publishing, apparel, accessories and toys, including new Hasbro Legends figures, LEGO sets, Funko Pop! collectibles, Hot Toys and more.

Adding to the lineup is the release of The Story of Marvel Studios: The Making of the Marvel Cinematic Universe, written by Tara Bennett and Paul Terry, with foreword from Kevin Feige and afterword by Robert Downey Jr. The book is available for pre-order now and will be available on October 19.

Supporting Infinity Saga will be merchandising programs from retailers Walmart, Target, Amazon, Kohl’s and Globally, European retailer EMP will have collections across 17 markets, including new adult apparel items set to debut later this year. In Asia Pacific, Toy Sapiens in Japan will carry Infinity Saga-themed collectibles, while Hasbro will utilize e-commerce platforms Shopee and Lazada in Thailand. Australia and New Zealand will also be part of the celebration with a portfolio of Infinity Saga products coming soon to mass and specialty retailers including Big W, Kmart and Target. 

In addition, new in-home entertainment releases featuring special multi-movie Blu-ray plus Digital collections of “Iron Man,” “Guardians of the Galaxy,” “Thor” and “Ant-Man and The Wasp.” Each collection is available now for pre-order and arrives in store on July 13.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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