Sequential Brands Group oversaw the deal. The initial collection features roses and is available in three bouquet options–small, medium and large¬, as well as in gift options.
In 2019, The Martha Stewart brand and BloomsyBox.com will expand the range with additional floral varieties. “Every rose variety that Martha Stewart carefully selected for this collection delivers on her unique ability to create, inspire and educate through beautiful farm-fresh flowers," says Juan Palacio, founder and chief executive officer, BloomsyBox.com.
“We look forward to providing our customers with a high-quality subscription experience paired with Martha's unrivaled expertise for years to come."
Each bouquet comes with care instructions, arrangement tips, plant food and information packets. MarthaStewartFlowers.com is available now at MarthaStewartFlowers.com.