March 9, 2020
The partnership marks the brand’s fifth consecutive year as presenting sponsor of the event, which takes place April 5 at Raymond James Stadium in Tampa, Flor., and will stream live on the WWE Network.
The partnership includes Snickers brand presence at WrestleMania Axxess, WWE’s five-day, interactive fan festival. Snickers deal also provides custom digital and social content sponsorships on WWE.com and WWE’s YouTube channel. The candybar maker will also serve as a promotional partner of WWE’s “Extreme Rules” pay-per-view event in July 2020, and for the third consecutive year will be supported by a nationwide retail program available at all Dollar General stores to support the sale of co-branded WWE Snickers bars. The bars will be available mid-March through mid-April, while supplies last.
“We are proud to partner with
Mars Wrigley for the fifth consecutive year and incorporate WWE Superstars’ larger-than-life personalities into the next evolution of the popular Snickers campaign,” says John Brody, executive vice president and global head, sales and partnerships, WWE. “Our long-term partnership illustrates WWE’s unique ability to connect with fans across our global platforms and deliver valuable exposure for blue-chip brands.”
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
