The partnership marks the brand’s fifth consecutive year as presenting sponsor of the event, which takes place April 5 at Raymond James Stadium in Tampa, Flor., and will stream live on the WWE Network.
The partnership includes Snickers brand presence at WrestleMania Axxess, WWE’s five-day, interactive fan festival. Snickers deal also provides custom digital and social content sponsorships on WWE.com and WWE’s YouTube channel. The candybar maker will also serve as a promotional partner of WWE’s “Extreme Rules” pay-per-view event in July 2020, and for the third consecutive year will be supported by a nationwide retail program available at all Dollar General stores to support the sale of co-branded WWE Snickers bars. The bars will be available mid-March through mid-April, while supplies last.
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