Mars and WWE today announced an expansion of their long-standing partnership for 2020 in which Snickers will again serve as the exclusive presenting partner of WrestleMania.
The partnership marks the brand’s fifth consecutive year as presenting sponsor of the event, which takes place April 5 at Raymond James Stadium in Tampa, Flor., and will stream live on the WWE Network.
The partnership includes Snickers brand presence at WrestleMania Axxess, WWE’s five-day, interactive fan festival. Snickers deal also provides custom digital and social content sponsorships on WWE.com and WWE’s YouTube channel. The candybar maker will also serve as a promotional partner of WWE’s “Extreme Rules” pay-per-view event in July 2020, and for the third consecutive year will be supported by a nationwide retail program available at all Dollar General stores to support the sale of co-branded WWE Snickers bars. The bars will be available mid-March through mid-April, while supplies last.
“We are proud to partner with Mars Wrigley for the fifth consecutive year and incorporate WWE Superstars’ larger-than-life personalities into the next evolution of the popular Snickers campaign,” says John Brody, executive vice president and global head, sales and partnerships, WWE. “Our long-term partnership illustrates WWE’s unique ability to connect with fans across our global platforms and deliver valuable exposure for blue-chip brands.”