Macy’s Serves Up New Martha Stewart Lines

NORTH AMERICA–Sequential Brands Group and Macy’s have joined forces to further expand the Martha Stewart brand with two new product lines–Martha Stewart Essentials and Martha Stewart Food.

License Global

April 13, 2018

1 Min Read

NORTH AMERICA–Sequential Brands Group and Macy’s have joined forces to further expand the Martha Stewart brand with two new product lines–Martha Stewart Essentials and Martha Stewart Food.

The Martha Stewart Essentials collection will offer an assortment of table, textiles and bath items, while Martha Stewart Food will include baking mixes, drink mixes and pantry staples like olive oil, pasta and pasta sauce, as well as seasonal items for Valentine’s Day, Easter and summer grilling.

"For more than a decade, the Martha Stewart collection has offered a broad selection of well-designed, high quality products, created exclusively for Macy’s customers," says Jeff Kantor, chief merchandising officer, Macy’s. "Our shoppers already invite Martha into their homes through Macy’s extensive selection of entertaining and decorating items, bedding, cookware and more, so the addition of home essentials and packaged foods is a natural extension to an existing assortment that our customers love."

The Martha Stewart Food and Martha Stewart Essentials collections are now available at Macy’s stores.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like