NORTH AMERICA–Sequential Brands Group and Macy’s have joined forces to further expand the Martha Stewart brand with two new product lines–Martha Stewart Essentials and Martha Stewart Food.
The Martha Stewart Essentials collection will offer an assortment of table, textiles and bath items, while Martha Stewart Food will include baking mixes, drink mixes and pantry staples like olive oil, pasta and pasta sauce, as well as seasonal items for Valentine’s Day, Easter and summer grilling.
"For more than a decade, the Martha Stewart collection has offered a broad selection of well-designed, high quality products, created exclusively for Macy’s customers," says Jeff Kantor, chief merchandising officer, Macy’s. "Our shoppers already invite Martha into their homes through Macy’s extensive selection of entertaining and decorating items, bedding, cookware and more, so the addition of home essentials and packaged foods is a natural extension to an existing assortment that our customers love."
The Martha Stewart Food and Martha Stewart Essentials collections are now available at Macy’s stores.