‘LoliRock’ Grows in France, Italy

First, “LoliRock” will launch its first season early next month on France 4 and DeAgostini Editore’s Super! DTT channel in Italy. In May, Disney France will also begin to launch new episodes.

Zodiak Kids has also signed DeAgostini Editore as the consumer products agent in Italy for the show. The agency has already created a comprehensive marketing campaign that will tie in with the launch of the series. The agency has also created a large casting call among young girls offering them a chance to become a new “LoliRock” girl and is running a widespread media campaign throughout Italy.

Finally, FTV, Zodiak Kids’ licensing agent in France, has secured a promotional deal for the show with restaurant chain Quick. More details about the promotional deal have not been released.

“LoliRock” is aimed toward girls, ages 6-12, and follows the story of Iris after she joins