March 16, 2022
The Young Professionals Network (YPN) committee awarded Noam Lhote (The Pokémon Company) as the winner of the Rising Star category in France.
A total of 129 entries were submitted, an increase of 25% over last year, demonstrating the dynamism and adaptability of the licensing industry despite these troubled times.
At the end of the ceremony, Informa, the organizer of Brand Licensing Europe and Licensing Expo in partnership with Licensing International France, presented a new networking day – France Licensing Day – which will take place on the day of the awards in March 2023. Those wishing to find out more about the event can register their interest by clicking here. (Brandlicensing.eu/en/licensing-day-awards-france.html)
The nominees and winners in the 13 categories awarded below:
Licensed Product category nominees
- “Pokémon” Dresser Guess / Zanzoon
- “The Queen's Gambit” x Netflix Game / Asmodée
- “Super Mario’ Construction Range / LEGO
- The Cabinet of Curiosity x Harry Potter / d'arpèje
Winner: “The Queen's Gambit” x Netflix Game / Asmodée
Licensed Collab category nominees:
- Baccarat x “Pokémon” / The Pokémon Company International
- Tag Heuer x “Super Mario” / Nintendo
- Casio x “Pac-Man” / Bandai Namco
- G-Shock x Brigade des Sapeurs-Pompiers de Paris / Arboresens
Winner: G-Shock x Brigade des Sapeurs-Pompiers de Paris / Arboresens
Retail or Digital Activation category nominees:
- “Space Jam” - Nike @ Citadium / Warner Bros. Entertainment
- Disney Megafan @ PicWicToys
- Return to Hogwarts @ Fnac / Warner Bros. Entertainment
- Live Shopping / The Walt Disney Company
Winner: Return to Hogwarts @ Fnac / Warner Bros. Entertainment
Promotion / Event category nominees:
- Vinted x Tomorrow belongs to us & Here it all begins / TF1 Licensing
- “One Piece” 1000th episode / Toei Animation
- Kaiju n°8 / Crunchyroll
Winner: Vinted x Tomorrow belongs to us & Here it all begins / TF1 Licensing
Experiential Activation category nominees:
- Deep Game – The Bureau / DamaDreams
- TFOU Parc / TF1 Licensing
- The Rabbids @ Versailles / Ubisoft
Winner: The Rabbids @ Versailles / Ubisoft
Digital Brand category nominees:
- The Mini Worlds
- Chefclub
- “Pokémon” / The Pokémon Company Intl
Winner: Chefclub
Sport/eSport Brand category nominees:
- Tour de France / A.S.O.
- 6 French League / Ubisoft
Winner: 6 French League / Ubisoft
Lifestyle, Corporate or Celebrity Brand category nominees:
- Sophie the Giraffe / Deliso
- Peanuts / WildBrain cplg
- The Laughing Cow / Bel Group
Winner: The Laughing Cow / Group Bel
Licensee category nominees:
- Abyss Corp.
- Asmodeus
- LEGO
Winner: LEGO
Brand Entertainment category nominees:
- “PAW Patrol” / Paramount Global
- “Spider-Man” / The Walt Disney Company
- Captain Tsubasa / Crunchyroll
Winner: “PAW Patrol “/ Paramount Global
This year's "Licensing International Special Prize" was awarded to Zanzoon
Rising Star category nominees:
- Antoine Coucoureux & Charlie Caumon / Monument
- Cécile Chevallier / TF1 Licensing
- Estelle Choucair / Cyber Group Studios
- Lucile Hamiche / Crunchyroll
- Noam Lhote / The Pokémon Company
- Salima Bousalham / Funko
- Sophia Ferrandier / Zanzoon
Winner: i Noam Lhote / The Pokémon Company International
Licensor / Agent category nominees:
- Crunchyroll
- The Pokémon Company International
- WildBrain CPLG
Winner: The Pokémon Company International
Sponsors for the ceremony were Dependable Solutions and BrandTrends, UGGC Avocats and Quantitude; media partners include Brand Licensing Europe and Actukids
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