Licensing International France's Award Winners Revealed

Awards were given in 13 categories.
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License Global

March 16, 2022

Licensing International

Nominees and winners of the Licensing International France Awards were revealed at a ceremony held at TF1. The ceremony was hosted by Christophe Drevet, from the FJP, Florence Ayem and Laurent Taieb, co-presidents, Licensing International France, and brought together nearly 150 participants. 

The Young Professionals Network (YPN) committee awarded Noam Lhote (The Pokémon Company) as the winner of the Rising Star category in France.  

A total of 129 entries were submitted, an increase of 25% over last year, demonstrating the dynamism and adaptability of the licensing industry despite these troubled times.  

At the end of the ceremony, Informa, the organizer of Brand Licensing Europe and Licensing Expo in partnership with Licensing International France, presented a new networking day – France Licensing Day – which will take place on the day of the awards in March 2023.  Those wishing to find out more about the event can register their interest by clicking here.  (


The nominees and winners in the 13 categories awarded below:  

Licensed Product category nominees  

  • “Pokémon” Dresser Guess / Zanzoon  

    • “The Queen's Gambit” x Netflix Game / Asmodée  

      • “Super Mario’ Construction Range / LEGO  

        • The Cabinet of Curiosity x Harry Potter / d'arpèje  

          Winner: “The Queen's Gambit” x Netflix Game / Asmodée  

          Licensed Collab category nominees:   

          • Baccarat x “Pokémon” / The Pokémon Company International  

            • Tag Heuer x “Super Mario” / Nintendo  

              • Casio x “Pac-Man” / Bandai Namco  

                • G-Shock x Brigade des Sapeurs-Pompiers de Paris / Arboresens  

                  Winner: G-Shock x Brigade des Sapeurs-Pompiers de Paris / Arboresens   

                  Retail or Digital Activation category nominees:   

                  • “Space Jam” - Nike @ Citadium / Warner Bros. Entertainment  

                    • Disney Megafan @ PicWicToys  

                      • Return to Hogwarts @ Fnac / Warner Bros. Entertainment  

                        • Live Shopping / The Walt Disney Company  

                          Winner: Return to Hogwarts @ Fnac / Warner Bros. Entertainment  

                          Promotion / Event category nominees:   

                          • Vinted x Tomorrow belongs to us & Here it all begins / TF1 Licensing  

                            • “One Piece” 1000th episode / Toei Animation  

                              • Kaiju n°8 / Crunchyroll  

                                Winner: Vinted x Tomorrow belongs to us & Here it all begins / TF1 Licensing  

                                Experiential Activation category nominees:   

                                • Deep Game – The Bureau / DamaDreams  

                                  • TFOU Parc / TF1 Licensing  

                                    • The Rabbids @ Versailles / Ubisoft  

                                      Winner: The Rabbids @ Versailles / Ubisoft  

                                      Digital Brand category nominees:   

                                      • The Mini Worlds  

                                        • Chefclub  

                                          • “Pokémon” / The Pokémon Company Intl  

                                            Winner: Chefclub  

                                            Sport/eSport Brand category nominees:   

                                            • Tour de France / A.S.O.  

                                              • 6 French League / Ubisoft  

                                                Winner: 6 French League / Ubisoft   

                                                Lifestyle, Corporate or Celebrity Brand category nominees: 

                                                • Sophie the Giraffe / Deliso  

                                                  • Peanuts / WildBrain cplg  

                                                    • The Laughing Cow / Bel Group  

                                                      Winner: The Laughing Cow / Group Bel  

                                                      Licensee category nominees:  

                                                      • Abyss Corp.  

                                                        • Asmodeus  

                                                          • LEGO  

                                                            Winner: LEGO  

                                                            Brand Entertainment category nominees:   

                                                            • “PAW Patrol” / Paramount Global   

                                                              • “Spider-Man” / The Walt Disney Company  

                                                                • Captain Tsubasa / Crunchyroll  

                                                                  Winner: “PAW Patrol “/ Paramount Global   

                                                                  This year's "Licensing International Special Prize" was awarded to Zanzoon  

                                                                  Rising Star category nominees:  

                                                                  • Antoine Coucoureux & Charlie Caumon / Monument  

                                                                    • Cécile Chevallier / TF1 Licensing  

                                                                      • Estelle Choucair / Cyber Group Studios  

                                                                        • Lucile Hamiche / Crunchyroll  

                                                                          • Noam Lhote / The Pokémon Company  

                                                                            • Salima Bousalham / Funko  

                                                                              • Sophia Ferrandier / Zanzoon  

                                                                                Winner: i Noam Lhote / The Pokémon Company International  

                                                                                Licensor / Agent category nominees:   

                                                                                • Crunchyroll  

                                                                                  • The Pokémon Company International  

                                                                                    • WildBrain CPLG  

                                                                                      Winner: The Pokémon Company International  


                                                                                      Sponsors for the ceremony were Dependable Solutions and BrandTrends, UGGC Avocats and Quantitude; media partners include Brand Licensing Europe and Actukids 




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