Sony/ATV Music Publishing and Sony/ATV’s global licensing agent Epic Rights have paired with Rhode Island-based lifestyle brand Alex and Ani to launch a new line of jewelry inspired by the lyrics of John Lennon and Sir Paul McCartney.

License Global

February 14, 2019

1 Min Read

The Alex and Ani x Lyrics by Lennon and McCartney Collection contains five pieces of color-infused jewelry pieces inscribed with lyrics from the songwriting duo.

To create the line, Alex and Ani conducted a poll on its social media pages to ask fans to choose the next charm design.

The lyric-inspired capsule collection is available now via www.alexandani.com and will launch in stores next month.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like