As Russian broadcasters sign new deals to bring “LazyTown” and “LazyTown Action Time!” to kids across the country, Megalicense has taken over as licensing agent for the brand in the region.

The licensing firm is already in the final stages of a deal with Revontuli for LazyTown-branded outdoor and activity toys, and is currently working on finding a home entertainment partner.

Since January of this year, the award-winning TV series is in almost every household in Russia, airing on the kids’ networks Boomerang and Carousel.