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ITV Grows Third-Party Portfolio

ITV Grows Third-Party Portfolio

ITV Studios Global Entertainment is presenting global licensing opportunities for its third-party properties.

ITV Studios Global Entertainment is presenting global licensing opportunities for its third-party properties, including the breakthrough boys’ brand Matt Hatter Chronicles; the digital game “Cut the Rope”; the boys’ action brand Digimon; the 1970s music icons Village People; the classic toy property Playmobil; and the new “inspired by Playmobil” kids’ TV series, “Super 4.”

Matt Hatter Chronicles is launching a toy range featuring interlocking, multivision, 3D role-play items, action figures and vehicles, which are rolling out in the EMEA and India this month. ITVS GE is now working with its U.K. licensing partners and Platinum Films to prep for 2015 retail launches that will target boys ages 5-10. Other products set to launch include wheeled toys, posters, stationery, homewares, personal care, bags, fashion accessories, nightwear, underwear and home accessories.

The “Cut the Rope” app is now a 360-degree entertainment franchise with a presence that extends across digital games, broadcast, consumer products, promotions and social media, and ITVS GE holds the pan-European licensing rights.

Digimon is celebrating a re-launch as ITVS GE and property owner Saban Brands create a new brand licensing strategy encompassing TV, digital and online. A weekly magazine and an annual and collectible sticker line are set to launch in March 2015, and the company is also licensing retro designs from the original seasons for fashion-led adult apparel and accessories targeted to super-fans of the Digimon brand.

The Village People, the biggest disco brand of all time, is celebrating its 40th anniversary in 2017, and ITVS GE is looking to grow the product range to include accessories, gifts, greetings, publishing, homewares, hard lines and back-to-school, with fast fashion retailers firmly in its sights to take advantage of the brand’s trendy, offbeat and modern style guide.

Launched in 1974, Playmobil is celebrating its 40th anniversary this year, and ITVS GE is building a consumer products campaign aimed at the adult retro and nostalgic market. “Super 4” is a new series aimed at 5-to-9-year-olds inspired by Playmobil and produced in partnership with Morgen Studios and Method Animation. CiTV will air the first CGI episodes later this year and 39 more in 2015. The company is seeking licensing partners in key categories including publishing, periphery toys and games, apparel and accessories, gifting, home entertainment and stationery.

“BLE is an exciting platform to showcase our iconic and innovative brands,” says Trudi Hayward, senior vice president and head of global merchandising, ITV Studios GE. “In addition to presenting the latest opportunities, we will seek partners that can help to build each of our properties so that, together, we can help them unleash their full potential.”

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