
ITV Studios Global Entertainment Consumer Products has signed three new partners for the animated adventure series “Matt Hatter Chronicles,” which it represents for licensing in the U.K., Eire, Australia and New Zealand.

“‘Matt Hatter Chronicles’ has been one of the best-performing adventure-comedy series on ITV and CiTV since first airing in spring 2012,” says Trudi Hayward, head of global merchandising, ITVS GE CP. “Now we are building on this success at retail through the appointment of these respected licensee partners, with more on track to follow during 2013.”
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