ITV Adds to Matt Hatter Roster 2ITV Adds to Matt Hatter Roster 2

ITV Studios Global Entertainment Consumer Products has signed three new partners for the animated adventure series “Matt Hatter Chronicles,” which it represents for licensing in the U.K., Eire, Australia and New Zealand.

TDP Aykroyd will launch a range of boy’s nightwear and underwear in the fourth quarter; Character World is planning a line of bedding textiles and accessories for early 2014; and Pedigree Books will publish a series of Matt Hatter Christmas 2013 annuals that will feature 3D inserts, games, puzzles, character profiles and interactive content.

“‘Matt Hatter Chronicles’ has been one of the best-performing adventure-comedy series on ITV and CiTV since first airing in spring 2012,” says Trudi Hayward, head of global merchandising, ITVS GE CP. “Now we are building on this success at retail through the appointment of these respected licensee partners, with more on track to follow during 2013.”