Fox’s animated film and the confectionery brand come together for online game.
Twentieth Century Fox and Blue Sky Studios have partnered with Bazooka Candy Brands to feature the upcoming film Ice Age: Collision Course in a co-branded advertising campaign and online game.
The partnership will feature a themed television commercial, retail display merchandising and an online advertising campaign that will drive consumers to a new, online Ice Age-themed game, “Candy Collision,” exclusively on Candymania.com.
The new game will feature scenes and characters from the film and allow players to choose from Bazooka Candy Brands’ products to help save Earth.
The campaign will also include co-branded packaging across several of Bazooka’s top brands––Ring Pop, Baby Bottle Pop, Jumbo Push Pop, Juicy Drop Pop and Ring Pop Gummies.
Bazooka Candy Brands and Twentieth Century Fox last partnered for the film Ice Age: Continental Drift.
“We are thrilled about the launch of Ice Age: Collision Course and to partner with Twentieth Century Fox once again,” says Nicole Rivera, marketing director, North America Confections. “They have always been a great partner to work with. The fun and family-friendly nature of the characters in the franchise is a natural fit for Bazooka Candy Brands.”
“Twentieth Century Fox is excited to once again be partnering with Bazooka Candy Brands for our iconic Ice Age movies,” says Zachary Eller, senior vice president, marketing partnerships, Twentieth Century Fox. “We think the promotional concept and the incredible retail activation makes this a very fun way to bring Ice Age to life with families this summer.”
Ice Age: Collision Course will hit U.S. theaters July 22.
The Ice Age-branded merchandise and themed game are now available