April 6, 2018
Upcoming Guillermo del Toro movie inspires jewelry collection.
Legendary and Universal Pictures are collaborating with the live content retailer HSN to create an entertainment retail experience inspired by the upcoming film Crimson Peak.
The new Guillermo del Toro film will come to life across all of HSN's platforms–TV, online, mobile and social–through a comprehensive marketing campaign that includes an exclusive collection of jewelry based on the movie.
Top HSN jewelry designers and personalities including Heidi Daus, Carol Brodie,
Roberto Faraone, Akkad and Amedeo Scognamiglio, have drawn inspiration from the thriller for the jewelry collection.
The line will be presented during two three-hour live primetime specials on Tuesday and Wednesday, in advance of the film's premiere Saturday.
"Storytelling is the foundation of all that we do at HSN, and we are excited to share the story of Crimson Peak with our millions of customers through engaging product experiences," says Bill Brand, president, HSN. "Our designers have created an assortment of jewelry that is absolutely stunning. These beautiful, dramatic pieces reflect each designer's individual style while capturing the essence of the film."
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