Hello Kitty Land Tokyo, also known as Sanrio Puroland, returns for the third time running with a new edition of its Sanrio Easter event. "Egg'n'Roll Easter BLAST" will be open to visitors from March 11 to July 5. 

Following the huge success of previous seasonal events Sanrio Puroland continues with its "retro-rock" Easter event offering a new and kicking version of the popular event with "easterly" entertainment. Starting in April, a new variable fee structure will provide visitors more options. 

The Easter show, featuring Hello Kitty and Dear Daniel, will include the addition of My Melody and Kuromi, displaying their new seasonal outfits on a catwalk especially installed for the occasion.  

Filled with retro-music, the "Egg'n'Roll Easter BLAST" will invite visitors to join the fun at the Entertainment Hall on the first floor. They can also plan a "date" and meet up with characters, Hello Kitty, Dear Daniel, My Melody, Kuromi, Pompom Purin, Cinammoroll and Wish Me Mel, all dressed in their finest Easter attire at the "Puro Easter Special Meet and Greet." (Advance reservations required.) 

There will also be photo spots with the look and feel of this special seasonal "Oldies" event as well as seasonal merchandise. The Puroland restaurant will offer a seasonal food menu including creative and colorful dishes. 

Equipped with an "Easter Egg Hunt Book" containing only a random message from one of the Sanrio Puroland characters, fans will look around Puro Village for clues to complete it and be able to watch an original movie as a reward. 

"Our lighthearted Easter event has become a fixture of Hello Kitty Land Tokyo and our fans' response really shows how much it means to them," says Yuya Makizato, spokesperson, Sanrio Entertainment, the company operating Sanrio Puroland. "Up to now we always created additional customer value with new contents and activities. From April 8, we are also introducing a new variable pricing structure enabling visitors to buy tickets at more differentiated fees depending on age group, as well as day and time of their visit. In short we are providing our guests with more options to choose the tickets that fit their needs."