Global Merchandising Services, in collaboration with Glow Europe, is unleashing a new line of One Direction collectibles for the tween and teen market.

The line will debut in Italy first, followed by launches in the U.S. and the U.K. in August.

The One Direction Beats collection will feature interchangeable pop studs with images of the band members. The line will contain 50 Beats in total, and will be available at grocers, toy retailers, news agents, as well official 1D World shops and One Direction online store.