Already handling the classic
brand, Rocket will rep the reboot as well.
reboot in the U.K. and Ireland on behalf of Sony Pictures.
“Of the top film events of the coming year, this is possibly the one that has the highest levels of awareness and anticipation–from both filmgoers and the licensing community," says Mark Caplan, senior vice president, global consumer products, Sony Pictures Entertainment. "We’re looking forward enormously to bringing the new
to a waiting world and delighted that Rocket, with its excellent work on the classic brand, will be building the licensing campaign for the new brand in the U.K. and Ireland.”
In addition to managing the regional program for the new
, Rocket already handles the classic
licensing campaign, which has attracted licensees in a number of key categories that will blaze a trail for the new film.
“There was enormous interest in the new
from the moment the film was announced and today, still a year from release, the momentum is building strongly," says Rob Wijeratna, joint managing director, Rocket Licensing. "With an incredible early response from licensing and retail, we’re expecting to make a number of announcements well before the end of the year and a very busy 2016.”
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