November 9, 2021
Fred Rogers Productions has named Jada Toys the master toy licensee for “Donkey Hodie,” the new puppet series from Fred Rogers Productions and Spiffy Pictures.
Licensing Street, recently appointed as licensing agent for Jada Toys, facilitated the partnership. The new agreement with Jada Toys covers the U.S., Canada, Europe, Middle East, Africa, Australia, and New Zealand. The debut ‘”Donkey Hodie” toy range is scheduled to arrive at retail in spring 2023.
“We are thrilled to work with Jada Toys and Licensing Street to extend the ‘Donkey Hodie’ experience far beyond the screen,” says Matt Shiels, vice president, business and legal affairs, Fred Rogers Productions. “Licensing Street’s expertise combined with Jada’s track record of success in the U.S. and international markets present an exciting opportunity for this special brand inspired by ‘Mister Rogers’ Neighborhood.’”
“We are honored to be part of the Fred Rogers legacy and thrilled to base our toys on this charming, new property that introduces children to the wonderful and valuable themes of resilience and optimism through catchy songs, meaningful dialogue, and outstanding puppetry,” says Amy Austin, vice president, licensing and marketing, Jada Toys.
“‘Donkey Hodie’ is a standout series, and we’re pleased to partner with Fred Rogers Productions to help grow the brand in creative ways,” says JJ Ahearn, managing director, Licensing Street. “We’re delighted to be working with Jada Toys to bring ‘Donkey Hodie’ and her pals to life for preschoolers and look forward to introducing the toys and announcing additional new partners soon."
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