April 6, 2018
"PJ Masks" to debut on Disney channels and France 5 later this month.
Entertainment One Family's new CGI animated series "PJ Masks" will debut on Disney Channel and Disney Junior in the U.S. on Sept. 18, and on France 5 in France later this fall.
Following the show's U.S. and French debut, "PJ Masks" will roll out on Disney Junior channels around the world from 2016.
eOne is handling global distribution and licensing for "PJ Masks," and is planning a full-scale global consumer products program to complement the series.
“Our new landmark property, 'PJ Masks,' brings
popular superhero themes to a preschool audience,” says Olivier Dumont, managing director, eOne Family. “Both preschool boys and girls will love and be empowered by the show’s heroic and fantasy based storylines whilst being able to relate to the central themes of friendship and teamwork. This property exemplifies what we’re really trying to do with our overall offering. We’re creating highly sought-after original content with global multi-platform potential. Our long-term strategy is to build a robust portfolio with exciting marketing prospects for boys and girls in each key age group and strong digital and ancillary avenues to maximize our already prolific licensing infrastructure. The licensing program for 'PJ Masks' will skew slightly more toward boys, which perfectly complements the girl-skewing licensing program for 'Peppa Pig.'”
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