Comedian and talk show host Ellen DeGeneres is set to launch a women’s clothing line at Walmart.
EV1 will offer around 60 pieces including denim, t-shirts, accessories and footwear that celebrate the entertainer and feature Ellen quotes. The line will update seasonally.
The multiyear deal is set to take effect Sept. 10, when the line will debut in over 2,300 Walmart stores and on Walmart.com.
The deal is the latest in a series of forays into fashion by the retail giant. Recent moves include the launch of four private label clothing brands; a dedicated Lord & Taylor flagship on Walmart.com; and the acquisition of online brands such as Shoebuy, Modcloth, and Bonobos.