April 6, 2018
WildBrain will deliver content from Mattel, Iconix, DHX and more on multiple platforms.
DHX Media has launched a new multi-platform kids’ network called WildBrain, which has been in the incubator phase since 2012.
The new kids' network is dedicated to connecting content owners and advertisers on platforms like YouTube, Dailymotion and more. The network also offers videos for children ages 2 to 10, and generates roughly 4 billion minutes of watch time monthly.
“We are very pleased to propel WildBrain out of its incubator phase as we continue to execute on our strategy of delivering content to kids on the platforms they prefer,” says Dana Landry, chief executive officer, DHX Media. “The WildBrain team, led by managing director John Robson, has done a tremendous job building the business into an additional revenue stream to complement our core distribution business. As more and more kids move to consuming content on mobile devices, we believe WildBrain represents a significant growth opportunity for DHX. Content owners are looking for ways to reach these audiences through networks that span across multiple online video platforms such as YouTube and others. The WildBrain network allows us to leverage the expertise and scale we have gained in monetizing our own library on such platforms, to team up with others and help them achieve their goals.”
Since March 2015, WildBrain has seen 57 percent revenue growth, a 114 percent increase in views and an 84 percent increase in minutes of watch time. In that same period of time, the number of channels on the network has also grown by 147 percent.
WildBrain will feature shows such as Mattel's “Bob the Builder,” “Fireman Sam,” "Little People" and "Polly Pocket"; Iconix's “Strawberry Shortcake”; Turner's “Lazy Town”; 9Story's “Daniel Tiger,” “Wild Kratts” and “Arthur”; DHX's “Caillou” and more.
“Platforms such as YouTube are where we are increasingly seeing the new generation of children consume content. YouTube is the leading global video platform, and kids’ content is its fastest growing category,” says John Robson, managing director, WildBrain. “At WildBrain, we believe we are the leading experts specializing in delivering content to that audience. Not only are we able to successfully match content with advertisers, but we are also well positioned to create new, original videos to help brand owners extend and further monetize their presence online.”
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