Partnership to see the creation of new content for Canada's Family Channel.
Content created by the partners will air on the Family Channel in Canada. DHX will also distribute and handle merchandising and licensing outside of the U.S. for the original content produced under the deal.
“In addition to reaching a new audience for existing AwesomenessTV content, we are looking forward to collaborating with DHX Television on the creation of new series for Family Channel Canada,” says Kelly Day, chief digital officer, AwesomenessTV. “We are always looking for new opportunities to reach the Gen Z audience, whether it’s a new platform or a new territory. In this case it’s both.”
DHX Television has also picked up three AwesomenessTV series for the Family Channel: "AwesomenessTV," a sketch comedy show airing on Nickelodeon U.S.; "Make Me Over," a reality makeover series hosted by teen fashionistas Bethany Mota and Ingrid Nilsen; and "Cheerleaders,"
“We’re actively pursuing unique programming formats to provide an authentic lineup for our audience, ensuring the content is both engaging and entertaining,” says Joe Tedesco, senior vice president and general manager, DHX Television. “AwesomenessTV has been firing on all platforms and understands our audience. Viewers are easily able to connect with the programming through multiple entry points and we are thrilled to be creating new series together that will appeal to our audience and attract new viewers.”
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