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April 6, 2018
Cartoon Network Enterprises EMEA has launched a three-day immersive experience titled “The Powerpuff Girls Emporium” in London’s Soho district.
Singer and presenter Alesha Dixon helped to officially open the experience today, and the pop-up will remain in place through Saturday.
The pop-up experience will enable both kids and adults to learn how to become a superhero in “Powerpuff Girl” style through a variety of “super cute, super fierce”-themed activities. Highlights from the pop-up include a makeup and nail bar, a “Powerpuff Yourself” area for guests to customize their own tote bags, a coloring wall, snake/rabbit petting and a science laboratory.
The live event also coincides with the U.K. mass market merchandise rollout, which kicked off in January with a line of toys from global partner Spin Master. Products across publishing, fashion, accessories, gifting, homewares, personal care, FMCG and back-to-school are also starting to launch at retailers including Argos, The Entertainer, Smyths, Amazon, Tesco and ASDA.
“With ‘The Powerpuff Girls’ gathering momentum and establishing a strong fan base across the U.K., we’re delighted to be offering kids and young adults a unique opportunity to engage with the super-powered Blossom, Bubbles and Buttercup beyond the small screen,” says Graham Saltmarsh, director, licensing, U.K. and Nordics, Cartoon Network Enterprises EMEA. “The U.K. mass market merchandise rollout is now underway for ‘The Powerpuff Girls’ and we’re confident this event will demonstrate the brand’s great potential to licensees and retailers across the country.”
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