British Rock Gods Plug into SelfridgesBritish Rock Gods Plug into Selfridges

Bravado is celebrating legends of British rock via the Ralph Lauren Concept Corner at Selfridges.

The Ralph Lauren Concept Corner will support continual launches of limited-edition capsules and special projects. To coincide with the Selfridges Rocks Christmas project, the Concept Corner is now hosting Polo Rocks, a celebration of legendary British rock music.

As part of Polo Rocks, Polo Ralph Lauren debuted The Rock N’ Roll Polo Bear.

In partnership with Bravado and Abbey Road Studios, five Polo Bear designs were introduced that are based on The Rolling Stones, Queen, David Bowie, Sex Pistols and The Who.

This is the first time Polo Ralph Lauren has collaborated on its iconic Polo Bear. The collection is exclusive to Selfridges and is part of Polo Ralph Lauren’s innovative Create Your Own service.

The Concept Corner will also offer customers a rock ‘n’ roll experience, with an Abbey Road Studios SongShack. The SongShack hosts a “demo” studio and gives customers a chance to record a track, which is then mixed by a member of the Abbey Road engineering team and emailed directly to the “artist.”