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The automotive company will enter the licensing market in multiple categories.

License Global

January 5, 2022

1 Min Read
A promotional image announcing Nissan joining Brainbase

Brainbase, a modern technology platform that helps licensing teams optimize their partnerships from contract to revenue, and Nissan Motor Corporation have announced a partnership whereby Nissan will unify their global licensing operations on Brainbase's brand licensing platform. 

Nissan will enter the automotive brand licensing business from toys to apparel of Nissan vehicles such as Skyline, Z and much more. 

"Nissan has a rich history of ingenuity and innovation in the auto industry not only in their home country of Japan, but across the globe," said Nate Cavanaugh, co-founder, chief executive officer, Brainbase. "Our companies' combined commitments to excellence and disrupting the status quo brought us together, and the Brainbase team is excited to support their high-growth licensing business with our industry-leading technology." 

"In a space of seemingly many software vendors, Brainbase is in league of its own in the intellectual property licensing industry," says the Licensing Business Group, IP Promotion Department, Nissan. "By partnering with Brainbase, we are setting up our licensing team for success in the present and in the future for years to come." 

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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