Just Funky, Poetic Gem and more will support Adult swim’s animated sci-fi comedy.

EUROPE– Cartoon Network's Adult Swim series “Rick and Morty” is making strides in EMEA as well as the U.S. In addition to its social buzz, the animated sci-fi comedy’s third season is now available in select EMEA markets on Netflix.

With an expanding licensing program in the U.S., Turner’s Cartoon Network Enterprises is looking to mirror this success across EMEA with a line of merchandise targeting adults, ages 16 to 35. For fans in the U.K., Poetic Gem is on board for a range of menswear and underwear, CID U.K. is developing menswear and Roy Lowe will introduce a collection of socks. Bolstering the apparel line up, Spreadshirt and CID Germany are also on board for menswear for the German market. In a slate of pan-European deals, Just Funky will launch homewares and kitchenware. The new products will begin rolling out this fall and winter across independents, specialists, grocers and online.

“‘Rick and Morty’ season three is without doubt one of the most anticipated animated series right now,” says Johanne Broadfield, vice president, Cartoon Network Enterprises EMEA. “Its established success Stateside, and the global social buzz around the brand, is creating significant demand with Millennial audiences in European markets. We’re confident it has the potential to be one of the hottest properties at BLE this year.”