Angry Birds Heads to U.K. Theme Park | License Global

Angry Birds Heads to U.K. Theme Park

Rovio Entertainment has tapped visitor attraction operator Merlin Entertainments to create the world’s first Angry Birds 4D experience at the Surrey, England, theme park, Thorpe Park Resort.

Scheduled to open in May, the Angry Birds 4D experience will be the centerpiece of a new 4,000-square-meter (43,000-square-foot) themed area at the resort. 

“We are continuously looking to create amazing experiences for our fans by finding new ways to bring our characters from the digital world to the physical world,” says Dan Mitchell, director of location-based entertainment, Rovio. “Having the game jump out of the screen and come alive around you is going to be incredible. We are confident that the partnership with Merlin, along with 3DBA, will bring this amazing experience to life.”

The area will feature Angry Birds characters at the top of the Detonator, the resort’s 100-foot-drop tower ride, as well brand-new dodgems attraction and a 4D experience. The 4D experience is being jointly developed by Rovio and 4D animators 3DBA and will include an all-new, 10-minute animated film.

“We are very excited to be working with Rovio, and we see this as a long-term strategic partnership with great benefits to both parties. Thorpe Park Resort is the U.K.’s thrill capitol, and we believe the ideal environment for Angry Birds’ 4D and theme park debut,” says Mark Fisher, chief development officer, Merlin Entertainments. “Its young adult and family visitors are the core target audience of the Angry Birds franchise, and no one is better placed than Merlin to capture the fun and humor of this fantastic IP.”