The ski apparel line will hit retail this fall following its debut this month at the FIS Alpine World Cup Championship.
The partnership will kick off at the FIS Alpine World Cup Championship in St. Moritz, Switzerland, Feb. 6-19, with the U.S. Ski Team, which will be outfitted in race suits showcasing Captain America and Captain Marvel.
“We’re thrilled to be working with Marvel in bringing their superheroes to life with the U.S. Ski Team and beyond,” says Brady Collings, vice president, marketing, Spyder at Global Brands Group Holding, which operates Spyder under a long-term license agreement with ABG. "Given Marvel’s inspirational impact around the world, we have an extraordinary opportunity to celebrate the U.S. Ski Team as well as our ambassadors in a broad-reaching way in St. Moritz!"
Following its premiere, the full apparel performance collection is scheduled to make its retail debut this fall. Additional information regarding
“Pairing the world’s greatest athletes of skiing with the Marvel universe exemplifies the spirit of strength, power and perseverance that the U.S. Ski Team and our superheroes represent,” says Paul Gitter, senior vice president, licensing, Marvel, DCPI. “We are looking forward to outfitting the U.S. Ski Team with this high-quality gear so they can showcase their heroic style just like a Marvel superhero.”
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