Kratt Brothers Company and 9 Story Media Group have seen a flurry of activity for their animated adventure series, "Wild Kratts," including new broadcast and licensing deals.
Master toy licensee Wicked Cool Toys launched a broad toy offering at Toys 'R' Us and the PBS Kids online shop earlier this fall and has now developed new items for the line including a Tortuga play set, deluxe power suit and hero and villain packs. Additionally, Random House Kids has released the first Wild Kratts book in the U.S. and Canada, as part of the publisher’s Step Into Reading program.
The expansion comes shortly after PBS Kids greenlit a fourth season and 9 Story announced new sales of the series to France Télévisions (France), E Junior (U.A.E.) and Canal Panda (Portugal).