Acamar Films is fortifying its direct-to-consumer relationships with the launch of its first e-commerce store for “Bing.”

Developed in partnership with Event Merchandising, specialists in managing and building licensed e-commerce stores, the new online retail hub is a one-stop-shop for “Bing” and is initially launching in the U.K.

The “Bing” Store range includes new and exclusive personalized product across apparel, gifts and homeware categories, alongside a selection of toys, books, dress-up, clothing and party accessories from existing licensing partners. Seasonal lines will be added to the store to delight returning visitors.

“It is hugely exciting to see The Bing Store launch in the U.K. where grown-ups and Bingsters can find ‘Bing’ product all in one place,” says Louise Simmonds, head, U.K. licensing and merchandising, Acamar Films. “The development and launch of our new e-commerce site demonstrates our deep commitment to digital growth and the importance of having a direct dialogue with our audience.”