The company’s staff, first and foremost, is working from home, like many other businesses have chosen to do during this time. They stay in touch with all employees via virtual meetings, through email and by phone.
“This has helped us not miss a beat in our business operations and allows all employees to be ‘in-the-know’ with regard to workloads and evolving expectations and goals,” says Karen Young, licensing manager, Open Roads Brands. “We have made sure to reach out to our licensing partners to ensure that they are also aware of the steps we are proactively taking in preparation for the current and forthcoming effects of this virus.”
The team has been revisiting their upcoming product pipeline to ensure development is consistentwith consumer needs in a post COVID-19 world. Their sales team is in constant communication with buyers to provide assurance that they will continue to be able to provide products to them in a timely manner. They also are working closely with all of their key accounts to insure they provide them the best long-term service in light of short-term disruptions in business.
Planning, communication, and follow through are Open Road Brands’ most valuable measures during this pandemic.
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