Friderico Gatti is joining Russian licensing agency Megalicense International as its new chief executive officer.

Gatti joins Megalicense from Rainbow, where he served as commercial director for six years. Prior to Rainbow, he developed brands such as Hello Kitty, Maya the Bee and Babar as director of Rio Licensing.

"I found a perfect coherence of objectives and synergy in the vision and the strategy on how to develop the licensing business in Russia with my new partners Zakhar Nazarenko and Anton Grishin,” says Gatti. “I strongly believe that our partnership is answering exactly the expectations the licensors have for developing successfully their brands and their business in Russia."

“For us, being partners with professionals of Friderico’s scale will help bring services we offer to licensees and licensors to a new level,” says Anton Grishin, president, Megalicense. “The new partnership will lead services for product development and will bring new effective relation between Russian licensees/distributors and experienced international manufacturers. And Friderico will be developing the direction of expanding Megalicense international business.”