Make a List and Check It Twice for Kellogg's The Elf on the Shelf Cereal

Scout elves climb onto store shelves in September, warming cereal fans' hearts with an early merry breakfast.
License Global

September 28, 2021

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Kellogg's Cereal is teaming up with holiday tradition The Elf on the Shelf to bring two of Santa's favorite treats to cereal bowls nationwide.  

This holiday season, kids and adults can eat Kellogg's The Elf on the Shelf Hot Cocoa Cereal. The limited-edition cereal features cocoa-coated star pieces and white mini marshmallows, evoking the taste of a mug hot cocoa. 

The new flavor complements the original collaboration, Kellogg's The Elf on the Shelf Sugar Cookie Cereal. Featuring sugar-cookie-flavored red and green star pieces and mini marshmallows dusted with edible glitter, the limited-edition cereal returns to retail shelves this month.  

"The Elf on the Shelf has become a beloved holiday tradition, much like decorating the tree or exchanging cookies," said Laura Newman, senior marketing director, Kellogg All Family Cereal. "For the third consecutive year, we're bringing the magic of the holiday season to the breakfast table so families can celebrate the holidays with their Scout Elf pals

over a delicious spoonful of Hot Cocoa, Sugar Cookie or a combination of both."  

Find the new Kellogg's The Elf on the Shelf Hot Cocoa Cereal exclusively at Walmart, while Kellogg's The Elf on the Shelf Sugar Cookie Cereal returns to stores nationwide and online. Both limited-edition products are available while supplies last in 8.1-ounce or 12.2-ounce boxes. For more information, follow Kellogg's on  

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