Licensing International Announces Role Expansion for Steve Manners

Global marketing head gets new responsibilities.
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License Global

June 21, 2022

Licensing International logo.
Licensing International logo.Licensing International

Licensing International announced U.K. managing director Graham Saltmarsh will be leaving the organization. LI’s current global marketing head Steve Manners will add U.K. managing director to his remit as Licensing International intensifies its focus on the U.K. 

“We are incredibly grateful to outgoing U.K. managing director Graham Saltmarsh for bringing back LEC live and in person, launching the retail program and for all of his hard work throughout the pandemic, righting the ship and steering our U.K. members through Covid,” says Maura Regan, president, Licensing International. 

Based in London, Manners will be responsible for supporting

Licensing International’

s U.K. members and expanding the U.K. membership through educational programs, expanded retail initiatives, and the Young Professionals Network (YPN). He will continue to collaborate with Informa on joint initiatives including BLE and Licensing Expo, as well as overseeing Licensing International’s marketing. This role expansion will

be effective on July 18. 

“It has been a joy working with the Licensing International team and I am thrilled to continue those efforts with a focus on strengthening our strategy in the U.K., which is a key market for the global licensing community,” says Manners. 

Manners first joined Licensing International in January, overseeing global marketing efforts for the trade organization. He brings extensive industry experience to the role, having held senior management positions at leading companies including 20th Century Fox, Universal,



WildBrain CPLG

. His expertise includes a deep understanding of all aspects of licensing, both from a licensor and agent perspective. 

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