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September 15, 2021
In honor of Hispanic Heritage Month, Korbel Sweet Rosé, a California champagne made from a selection of both red and white grape varieties, has partnered with Mexican American television personality and model Fernanda Flores to create a limited-edition capsule collection, custom-designed for bottles of Sweet Rosé. Inspired by the vibrancy of her cultural background and the bright flavors and colors of Korbel Sweet Rosé, the collaboration features four handcrafted pieces that offer a festive twist on traditional Mexican attire.
"It is an absolute pleasure to work with Korbel Sweet Rosé to celebrate Hispanic Heritage Month in such a unique way that combines culture, fashion and fun," says Flores, who emigrated from Mexico to the United States in 2019. "This collection is a deeply personal expression of my pride as both a Latina and an American."
The collection comprises rose-embroidered cotton tunics, ponchos and dresses made from hand-dyed fabrics and based on original sketches by Flores and brought to life in partnership with Mexican designer Taksami. Each piece represents the blending of traditions, cultures and styles that reflect Flores' immigrant experience and were produced using artisanal techniques passed down for generations.
Flores will be modeling life-sized adaptations of the bottle fashion collection on her Instagram page during Hispanic Heritage Month to promote the first-time collaboration.
"Hispanic Heritage Month is a time to celebrate the historic and ongoing contributions of this incredibly diverse and dynamic community," says Gary Heck, president and owner, Korbel California Champagne. "We're incredibly proud to team up with Fernanda to both honor and progress the cultural conversation through a wonderfully unconventional collaboration."
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