The capsule collection is only available through an exclusive social media giveaway.

License Global

September 15, 2021

1 Min Read
Korbel.png

In honor of Hispanic Heritage Month, Korbel Sweet Rosé, a California champagne made from a selection of both red and white grape varieties, has partnered with Mexican American television personality and model Fernanda Flores to create a limited-edition capsule collection, custom-designed for bottles of Sweet Rosé. Inspired by the vibrancy of her cultural background and the bright flavors and colors of Korbel Sweet Rosé, the collaboration features four handcrafted pieces that offer a festive twist on traditional Mexican attire. 

"It is an absolute pleasure to work with Korbel Sweet Rosé to celebrate Hispanic Heritage Month in such a unique way that combines culture, fashion and fun," says Flores, who emigrated from Mexico to the United States in 2019. "This collection is a deeply personal expression of my pride as both a Latina and an American."  

The collection comprises rose-embroidered cotton tunics, ponchos and dresses made from hand-dyed fabrics and based on original sketches by Flores and brought to life in partnership with Mexican designer Taksami. Each piece represents the blending of traditions, cultures and styles that reflect Flores' immigrant experience and were produced using artisanal techniques passed down for generations. 

 Flores will be modeling life-sized adaptations of the bottle fashion collection on her Instagram page during Hispanic Heritage Month to promote the first-time collaboration.  

"Hispanic Heritage Month is a time to celebrate the historic and ongoing contributions of this incredibly diverse and dynamic community," says Gary Heck, president and owner, Korbel California Champagne. "We're incredibly proud to team up with Fernanda to both honor and progress the cultural conversation through a wonderfully unconventional collaboration."  

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like