New beer is inspired by the restaurant’s made-from-scratch biscuits.

License Global

August 29, 2022

1 Min Read
CKE Restaurants Holdings Strawberry Biscuit Ale
CKE Restaurants Holdings Strawberry Biscuit AleSouthern Grist Brewing Co.

To celebrate National Biscuit Month, Hardee's is working with Nashville-based brewery, Southern Grist Brewing, to turn its biscuits into a golden liquid form, a first for the quick-service restaurant industry, as an ingredient in the soon-to-be-launched Strawberry Biscuit Ale, available from Southern Grist for a limited time beginning Sept. 1. 

Infused with 200 pounds of biscuits, the full-bodied, cream ale incorporates hints of strawberry jam and buttermilk.  

"When we came up with the idea for a Hardee's Biscuit Beer, only one brewery came to mind to bring the idea to life – Southern Grist," says Owen Klein, vice president, global culinary innovation, CKE Restaurants. "They approach brewing with the same mad scientist mentality that we use for our new menu launches and know how to deliver on flavor. After a few rounds of testing, Southern Grist nailed it. An amazing crushable beer with subtle notes of fresh-baked biscuits, buttermilk and strawberry jelly. All it took was a few hundred pounds of made from scratch Biscuits." 

"Southern Grist has created more than 900 different flavor profiles since our inception in 2016, but never a beer infused with biscuits, so we were definitely intrigued when Hardee's approached us,'' says Jared Welch, co-founder and production manager, Southern Grist Brewing. "That, paired with we are both Nashville-based brands known for our innovation, we thought we could have a lot of fun with this partnership and bring something special to both our guests, and we have!" 

Strawberry Biscuit Ale will only be available at the Southern Grist Brewing Co. Taproom in Nashville, Tenn., and via shipping by Southern Grist in select markets nationwide to residents aged 21+. Quantities are limited.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like