Tim Sears has joined Dependable Solution as their East Coast sale director.

“Today, licensing programs are more scrutinized than ever before to ensure efficiency and profitability,” says Sears. “I am excited to join Dependable Solutions, Inc., where I can take a consultative approach to helping our partners achieve total control over their day-to-day licensing activities, freeing them up to focus on growing their brands and bottom line.”

While the Kentucky Derby only lasts for two minutes, as a lifelong Derby fan, Sears saw an opportunity to enter the winner circle when he vaulted one of its licensees ahead of the pack.

As of 2010, the race had an established licensing program built around a single weekend event. By bringing the Kentucky Derby to the Vineyard Vines licensing program, a year-round lifestyle offering was launched, which continues to see success today.

Searscontinued his winning streak at Licensing Resource Group, where he was saddled with the task of creating a nationwide high school licensing program, the first of its kind. He built a 5,600 school brand portfolio generating $40 million at retail per year.

Most recently, Sears held the role of regional IMPACT director at Varsity Brands where he focused on business development for BSN Sports and Herff Jones.  

Tim has parlayed his experience as a brand owner, agent and licensee to win his first deal in less than thirty days at Dependable Solutions.